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Tag Archives: newsletters
"I learned more about writing when I worked for BusinessWeek than anywhere else, because when you write for a weekly, you try to pack as much into limited space as you can," says Rick Dunham, Washington bureau chief of the Houston Chronicle.
That's equally true about writing for newsletters. Readers want short, to-the-point information they can put to use, not long, academic dissertations.
There are solid reasons to write tight, Dunham says. They include:
I’ve always thought that newspaper publishers made a terrible mistake when they voluntarily sold or traded their local radio and TV operations back in the 1970s. The theory, of course, advanced by liberals was that the ownership of a radio...