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Microsoft’s Outlook Web Application Threatened by Malware
Password stealing malware has been targeting Microsoft’s Outlook Web Application (OWA), MediaPost reports, and Cybereason, a security firm, reports hackers have accessed more than 11,000 usernames and passwords. Hackers placed a backdoor DLL file on the OWA server that allowed...
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Dan Schwartz, SIPA Director, Dies
We were sorry to learn from SIPA the passing of Dan Schwartz, a member of SIPA’s board, from a years-long battle with brain cancer. We knew Dan as a SIPA Foundation board member when he was senior publisher at Wolters...
What Newsletter Publishers Must Do Before Tuesday Under Obamacare
Though many provisions from the Affordable Care Act (ACA) have gone into effect, there remain some important requirements and dates that employers need to be aware of in the coming months and years. DATE: October 1, 2013 RULE: NOTICE ABOUT...
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What’s a Good Conversion Rate on Google?
Interesting study this morning looks at conversion rates for Google AdSense and Google Ad Display. In Q3 2012, the average conversion rate on AdWords for the search network was 5.63% across all industries and advertisers. The average conversion rate on...
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SIPA to Merge with Software & Information Industry Association
Specialized Information Publishers Association, which began its life in the late 1970s as the Newsletter Association and later became the Newsletter Publishers Association, is merging with the Software & Information Industry Association after the financially challenged organization lost its executive...
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Tagged Newsletter Association, SIIA
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Protecting Your E-Mail
I got a note from a college classmate today apologizing for some email begging for cash. The email wasn’t from him, the classmate said, adding his e-mail account at Yahoo! had been compromised. I asked how this happened. Here’s his...
5 Tips for Building a Championship Team
Great coaches take into consideration an athlete’s talent and heart when they’re building a team, but they consider group dynamics, too, says entrepreneur J. Allan McCarthy. “It’s not just a matter of getting the fastest, strongest and smartest players on...
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Tagged team building
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Another Newspaper Makes a Bad Decision
When it comes to how people consume various forms of media, habits play a crucial role. That’s why it’s especially disturbing to see daily newspapers dropping publication on one day or the other. The latest to do this is the...
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Sales Tax Bill Poses Threat to Newsletter Publishers
The U. S. Supreme Court got it right more than a quarter-century ago, when it agreed with Quill Corp. there needs to be a physical presence for a business to have to collect sales taxes for a state. The court’s...
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Tagged sales tax, SIPA
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Boston.com Makes a Smart Move, Adds Radio
I’ve always thought that newspaper publishers made a terrible mistake when they voluntarily sold or traded their local radio and TV operations back in the 1970s. The theory, of course, advanced by liberals was that the ownership of a radio...
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Tagged Boston Globe, Boston.com, new markets, newsletters, radio
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