Monthly Archives: July 2012

Are Words Becoming Obsolete in Marketing?

Posted on July 25, 2012 by Joel Whitaker

Guest post by Laura Ries, president of Ries & Ries It sure looks like it. Most of the recent marketing successes are visual successes, not verbal ones. Here are 10 examples from my recent book, Visual Hammer. 1. The lime.  Until...

This content is for Test members only.
Log In Register
Posted in Publishing Strategies | Tagged , | Comments Off on Are Words Becoming Obsolete in Marketing?

Big City Newspaper Goes Tabloid

Posted on July 22, 2012 by Joel Whitaker

Daily newspapers — especially big daily newspapers — are searching for solutions to their economic crisis.  The latest to announce forthcoming changes is the Cincinnati Enquirer. It’s going to adopt a tabloid-size format of 10 1/2 inches wide by 14...

This content is for Test members only.
Log In Register
Posted in Publishing Strategies | Tagged , , , | Comments Off on Big City Newspaper Goes Tabloid

Why the Washington Post Will Never Have a Pay Wall

Posted on July 19, 2012 by Joel Whitaker

We’ve argued repeatedly that major newspapers made a mistake in the way they handled the internet. First, they drank the Kool-Aid that internet advertising revenue would make online editions profitable.  It didn’t for a number of reasons, which I won’t...

This content is for Test members only.
Log In Register
Posted in Publishing Strategies | Comments Off on Why the Washington Post Will Never Have a Pay Wall

5 Tips for Building a Championship Team

Posted on July 17, 2012 by Joel Whitaker

Great coaches take into consideration an athlete’s talent and heart when they’re building a team, but they consider group dynamics, too, says entrepreneur J. Allan McCarthy. “It’s not just a matter of getting the fastest, strongest and smartest players on...

This content is for Test members only.
Log In Register
Posted in Uncategorized | Tagged | Comments Off on 5 Tips for Building a Championship Team

Another Newspaper Makes a Bad Decision

Posted on July 11, 2012 by Joel Whitaker

When it comes to how people consume various forms of media, habits play a crucial role. That’s why it’s especially disturbing to see daily newspapers dropping publication on one day or the other. The latest to do this is the...

This content is for Test members only.
Log In Register
Posted in Uncategorized | Comments Off on Another Newspaper Makes a Bad Decision

Sales Tax Bill Poses Threat to Newsletter Publishers

Posted on July 10, 2012 by Joel Whitaker

The U. S. Supreme Court got it right more than a quarter-century ago, when it agreed with Quill Corp. there needs to be a physical presence for a business to have to collect sales taxes for a state. The court’s...

This content is for Test members only.
Log In Register
Posted in Uncategorized | Tagged , | Comments Off on Sales Tax Bill Poses Threat to Newsletter Publishers