Time to Put Your Writing on a Diet?

“I learned more about writing when I worked for BusinessWeek than anywhere else, because when you write for a weekly, you try to pack as much into limited space as you can,” says Rick Dunham, Washington bureau chief of the Houston Chronicle.

That’s equally true about writing for newsletters. Readers want short, to-the-point information they can put to use, not long, academic dissertations.

There are solid reasons to write tight, Dunham says. They include:

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