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Monthly Archives: October 2012
Some of the most sophisticated market targeting is done by major political campaigns whose objective is to maximize donations at minimal cost. ProPublica, the investigative journalism service, has an excellent article on how its done. If you’re a marketer, it...
Forty-one percent of American adults surveyed by Harris Interactive have made a purchase in the past 6 months as a result of receiving an email from a retailer. The survey, which was commissioned by Listrack, also found that 97% of...