Tag Archives: branding

Does Your Newsletter Have a Lasting Story?

Posted on August 25, 2012 by Joel Whitaker

By Jim Signorelli  By the late 1960s, Xerox had risen to become a highly successful global brand. Having a Xerox machine in the office became a necessity. Now, with a well-established name, they decided to cultivate other ambitions. Xerox wanted...

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Are Words Becoming Obsolete in Marketing?

Posted on July 25, 2012 by Joel Whitaker

Guest post by Laura Ries, president of Ries & Ries It sure looks like it. Most of the recent marketing successes are visual successes, not verbal ones. Here are 10 examples from my recent book, Visual Hammer. 1. The lime.  Until...

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