Specialized Information Publishers Association, which began its life in the late 1970s as the Newsletter Association and later became the Newsletter Publishers Association, is merging with the Software & Information Industry Association after the financially challenged organization lost its executive…
By Dave Kahle There is not a salesperson in existence who hasn’t repeatedly heard of the need to “close the sale.” Every new sales manager must view the process of encouraging his/her sales force to “close the sale” as an…
By Michael Menard Most organizations know that in order to grow and be an industry leader, they have to continually innovate and undertake key projects that lead to growth. Unfortunately, many companies do so in a haphazard or non-strategic way….
Avoid dense writing. Vary length of paragraphs. Avoid too much background. Think short. Less is usually better. Avoid long quotes. Vary your styles for telling stories. Rick Dunham, Washington bureau chief of the Houston Chronicle,likes lists, but warns that if all…
By Jim Signorelli By the late 1960s, Xerox had risen to become a highly successful global brand. Having a Xerox machine in the office became a necessity. Now, with a well-established name, they decided to cultivate other ambitions. Xerox wanted…
“I learned more about writing when I worked for BusinessWeek than anywhere else, because when you write for a weekly, you try to pack as much into limited space as you can,” says Rick Dunham, Washington bureau chief of the Houston Chronicle.
That’s equally true about writing for newsletters. Readers want short, to-the-point information they can put to use, not long, academic dissertations.
There are solid reasons to write tight, Dunham says. They include:
By Dave Kahle
Q. We use the phone for keeping contact with many accounts. I also use it for cold calling phone prospects. Any hints on how to entice prospects to call back, since over 60% of calls are answered by voice mail?
Writing for web is different, says Rick Dunham, who writes the daily “
I got a note from a college classmate today apologizing for some email begging for cash. The email wasn’t from him, the classmate said, adding his e-mail account at Yahoo! had been compromised.
I asked how this happened. Here’s his response
The most successful newsletter publishers long ago discovered the value of teams, and Wake Forest University’s Evelyn Williams says this is actually the time of year to create high performing teams
“Late summer is a great time to come back and start fresh. Your workers have had
