Category Archives: Publishing Strategies

Now’s the Time to Boost Your Business with High-Performing Teams

Posted on August 1, 2012 by Joel Whitaker

The most successful newsletter publishers long ago discovered the value of teams, and Wake Forest University’s Evelyn Williams says this is actually the time of year to  create high performing teams “Late summer is a great time to come back...

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Are Words Becoming Obsolete in Marketing?

Posted on July 25, 2012 by Joel Whitaker

Guest post by Laura Ries, president of Ries & Ries It sure looks like it. Most of the recent marketing successes are visual successes, not verbal ones. Here are 10 examples from my recent book, Visual Hammer. 1. The lime.  Until...

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Big City Newspaper Goes Tabloid

Posted on July 22, 2012 by Joel Whitaker

Daily newspapers — especially big daily newspapers — are searching for solutions to their economic crisis.  The latest to announce forthcoming changes is the Cincinnati Enquirer. It’s going to adopt a tabloid-size format of 10 1/2 inches wide by 14...

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Why the Washington Post Will Never Have a Pay Wall

Posted on July 19, 2012 by Joel Whitaker

We’ve argued repeatedly that major newspapers made a mistake in the way they handled the internet. First, they drank the Kool-Aid that internet advertising revenue would make online editions profitable.  It didn’t for a number of reasons, which I won’t...

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