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Category Archives: Publishing Strategies
7 Key Ways to Make Websites Mobile-Friendly
By Maria Shinkevich, CMO, MGID April 21, 2015. Somewhere deep within the halls of a sprawling Mountain View Googleplex corporate campus, some buttons were pressed and with a single motion, the algorithm changed. Legions of online publishers watched as the...
Posted in Management, Publishing Strategies
Tagged algorythms, Google+, mgid, mobile, search engines
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Behind the Scenes at SCOTUSblog
There’s nothing quite like SCOTUSblog. Tom Goldstein, a lawyer who practices before the U.S. Supreme Court, started it on a whim, as a way to promote his firm. But 11 years later, it’s recognized for covering the U.S. Supreme Court...
Posted in Freedom of Information, Leadership, Management, Publishing Strategies
Tagged Amy Howe, editorial independence, Lyle Denniston, New York Times, SCOTUSblog, Tom Goldstein, Wall Street Journal
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Senate Press Gallery Rules SCOTUSblog Isn’t Eligible for a Press Pass
It’s been more than three decades since newsletters won the right to — sometimes — get the passes needed to cover Congress. But the battle between old media, such as newspapers and wire services — and new media, i.e., specialty...
Posted in Freedom of Information, Publishing Strategies, Web
Tagged Amy Howe, Colby Itkowitz, Lyle Denniston, press pass, SCOTUSblog, Siobhan Hughes, Standing Committee of Correspondents, The Wall Street Journal, Washington Post
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How Political Campaigns Target Donors
Some of the most sophisticated market targeting is done by major political campaigns whose objective is to maximize donations at minimal cost. ProPublica, the investigative journalism service, has an excellent article on how its done. If you’re a marketer, it...
Posted in Publishing Strategies, Selling
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Avoid Jumping Stories
The American Council on Science & Health publishes a daily e-mail newsletter of three to four stories. It used to be that the stories appeared in full within the newsletter as delivered to readers. But in a recent design change,...
Posted in Publishing Strategies, Writing
Tagged American Council on Science & Health, digests, editing, newsletter
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Nearly Half of Consumers Bought From e-Mail in Last 6 Months
Forty-one percent of American adults surveyed by Harris Interactive have made a purchase in the past 6 months as a result of receiving an email from a retailer. The survey, which was commissioned by Listrack, also found that 97% of...
Posted in Publishing Strategies, Selling, Web
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Behind the SIPA-SIIA Merger
Having sold his company, Bob Brady took office as SIPA’s president knowing that SIPA might be nearing the end of its run. “I’d been watching it for the last 10-plus years,” he told The Newsletter on Newsletters. The industry isn’t...
Posted in Publishing Strategies, Selling
Tagged Bob Brady, Capitol Publications, Howard Penn Hudson, New York Times, Newsletter on Newsletters, Phillips Publishing, SIAA, SIPA, Software & Information Industry Association, Specialized information Publishers Association, Tom Phillips, UCG, Wall Street Journal
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Why SIPA Has to Close, According to SIPA
Merging the Specialized Information Publishers Association into the Software & Information Industries Association will bring SIPA members new muscle in two areas, SIAA President Ken Wasch said. For the first time, the association will have an active government relations program. ...
Posted in Publishing Strategies
Tagged Bob Brady, Ken Wasch, Newsletter Association, Patti Wysocki, SIIA, SIPA, Software & Information Industries Assocition, Specialized information Publishers Association
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The 4 Things You Have to Get Right in Business
By Michael Menard Most organizations know that in order to grow and be an industry leader, they have to continually innovate and undertake key projects that lead to growth. Unfortunately, many companies do so in a haphazard or non-strategic way....
Posted in Publishing Strategies
Tagged growth, strategy
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Does Your Newsletter Have a Lasting Story?
By Jim Signorelli By the late 1960s, Xerox had risen to become a highly successful global brand. Having a Xerox machine in the office became a necessity. Now, with a well-established name, they decided to cultivate other ambitions. Xerox wanted...
Posted in Publishing Strategies
Tagged Apple, branding, Chiquita, Country Time Lemonade, Jim Signorell, Virgin, Xerox
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