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Author Archives: Joel Whitaker
Are Words Becoming Obsolete in Marketing?
Guest post by Laura Ries, president of Ries & Ries It sure looks like it. Most of the recent marketing successes are visual successes, not verbal ones. Here are 10 examples from my recent book, Visual Hammer. 1. The lime. Until...
Posted in Publishing Strategies
Tagged branding, images
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Big City Newspaper Goes Tabloid
Daily newspapers — especially big daily newspapers — are searching for solutions to their economic crisis. The latest to announce forthcoming changes is the Cincinnati Enquirer. It’s going to adopt a tabloid-size format of 10 1/2 inches wide by 14...
Posted in Publishing Strategies
Tagged Cincinnati Enquirer, Gannett Co., newspapers, Washington Post
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Why the Washington Post Will Never Have a Pay Wall
We’ve argued repeatedly that major newspapers made a mistake in the way they handled the internet. First, they drank the Kool-Aid that internet advertising revenue would make online editions profitable. It didn’t for a number of reasons, which I won’t...
Posted in Publishing Strategies
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5 Tips for Building a Championship Team
Great coaches take into consideration an athlete’s talent and heart when they’re building a team, but they consider group dynamics, too, says entrepreneur J. Allan McCarthy. “It’s not just a matter of getting the fastest, strongest and smartest players on...
Posted in Uncategorized
Tagged team building
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Another Newspaper Makes a Bad Decision
When it comes to how people consume various forms of media, habits play a crucial role. That’s why it’s especially disturbing to see daily newspapers dropping publication on one day or the other. The latest to do this is the...
Posted in Uncategorized
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Sales Tax Bill Poses Threat to Newsletter Publishers
The U. S. Supreme Court got it right more than a quarter-century ago, when it agreed with Quill Corp. there needs to be a physical presence for a business to have to collect sales taxes for a state. The court’s...
Posted in Uncategorized
Tagged sales tax, SIPA
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Boston.com Makes a Smart Move, Adds Radio
I’ve always thought that newspaper publishers made a terrible mistake when they voluntarily sold or traded their local radio and TV operations back in the 1970s. The theory, of course, advanced by liberals was that the ownership of a radio...
Posted in Uncategorized
Tagged Boston Globe, Boston.com, new markets, newsletters, radio
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Webinar to Help Journalists Understand Court Access Rights
Whether it’s a high-profile trial or part of a daily beat, journalists are in a better position to understand and protect access to courtrooms and trial documents if they know their rights. An upcoming Reporters Committee for Freedom of the...
Posted in Freedom of Information
Tagged Courts, Reporters Committee for Freedom of the Press
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Don’t Miss the SIPA Conference in Just 10 Days
This year’s Specialized Information Publishers Association conference in Washington promises to be another great value for publishers and their marketers. It starts Sunday, May 20, and runs through Tuesday. It’s not to late to register. You can access more information...
Posted in Uncategorized
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A Day in the Life of a Financial Blogger
New York Times Magazine this Sunday will feature a fascinating profile of financial blogger Joe Wiesenthal. Given that blogs are the electronic grandchildren of traditional print newsletters, we thought you’d enjoy reading it. A comment: One of the attractions of...
Posted in Uncategorized
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