I suppose most readers have access to UPS through their work, including pickup services.
But my daughter today (12/22) decided to send a couple of packages to friends in New
By Tom Searcy and Henry DeVries Authors of How to Close A Deal Like Warren Buffet: Lessons from the World’s Greatest Dealmaker. Warren Buffett, the world’s greatest dealmaker, has two rules when making big deals: “Rule No. 1: Never lose…
. . . is Turnaround: Crisis, Leadership and the Olympics by Mitt Romney. It’s inside story of how he turned the Salt Lake City Olympics from a scandal-ridden business and political disaster into perhaps the most successful Winter Olympics ever….
Interesting study this morning looks at conversion rates for Google AdSense and Google Ad Display. In Q3 2012, the average conversion rate on AdWords for the search network was 5.63% across all industries and advertisers. The average conversion rate on…
Some of the most sophisticated market targeting is done by major political campaigns whose objective is to maximize donations at minimal cost. ProPublica, the investigative journalism service, has an excellent article on how its done. If you’re a marketer, it…
The American Council on Science & Health publishes a daily e-mail newsletter of three to four stories. It used to be that the stories appeared in full within the newsletter as delivered to readers. But in a recent design change,…
Forty-one percent of American adults surveyed by Harris Interactive have made a purchase in the past 6 months as a result of receiving an email from a retailer. The survey, which was commissioned by Listrack, also found that 97% of…
Having sold his company, Bob Brady took office as SIPA’s president knowing that SIPA might be nearing the end of its run. “I’d been watching it for the last 10-plus years,” he told The Newsletter on Newsletters. The industry isn’t…
Merging the Specialized Information Publishers Association into the Software & Information Industries Association will bring SIPA members new muscle in two areas, SIAA President Ken Wasch said. For the first time, the association will have an active government relations program. …
By Dave Kahle Q. How would you suggest I respond when a customer gets abusive and uses profanity with me? A. That’s a difficult call. I have had only a couple of these experiences in my career. Let me…
