Category Archives: Writing

Avoid Jumping Stories

Posted on October 18, 2012 by Joel Whitaker

The American Council on Science & Health publishes a daily e-mail newsletter of three to four stories.  It used to be that the stories appeared in full within the newsletter as delivered to readers. But in a recent design change,...

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Six Ways Not to Be Boring in Your Writing

Posted on August 28, 2012 by Joel Whitaker

Avoid dense writing. Vary length of paragraphs. Avoid too much background. Think short.  Less is usually better. Avoid long quotes. Vary your styles for telling stories.  Rick Dunham, Washington bureau chief of the Houston Chronicle,likes lists, but warns that if all...

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Time to Put Your Writing on a Diet?

Posted on August 21, 2012 by Joel Whitaker

"I learned more about writing when I worked for BusinessWeek than anywhere else, because when you write for a weekly, you try to pack as much into limited space as you can," says Rick Dunham, Washington bureau chief of the Houston Chronicle.

That's equally true about writing for newsletters. Readers want short, to-the-point information they can put to use, not long, academic dissertations.

There are solid reasons to write tight, Dunham says. They include:

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How Writing for the Web Is Different

Posted on August 17, 2012 by Joel Whitaker

Writing for web is different, says Rick Dunham, who writes the daily “Texas on the Potomac” blog for the Houston Chronicle.  Web writing can be like newsletter writing — edgier, but it shouldn’t...

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