Monthly Archives: November 2012

What Every Sales Person Should Know About the Language of Deal Making

Posted on November 20, 2012 by Joel Whitaker

By Tom Searcy and Henry DeVries Authors of How to Close A Deal Like Warren Buffet: Lessons from the World’s Greatest Dealmaker. Warren Buffett, the world’s greatest dealmaker, has two rules when making big deals: “Rule No. 1: Never lose...

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The Best Business Book Ever for Newsletter Publishers . . .

Posted on November 14, 2012 by Joel Whitaker

. . . is Turnaround: Crisis, Leadership and the Olympics  by Mitt Romney.  It’s inside story  of how he turned the Salt Lake City Olympics from a scandal-ridden business and political disaster into perhaps the most successful Winter Olympics ever....

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What’s a Good Conversion Rate on Google?

Posted on November 14, 2012 by Joel Whitaker

Interesting study this morning looks at conversion rates for Google AdSense and Google Ad Display.  In Q3 2012, the average conversion rate on AdWords for the search network was 5.63% across all industries and advertisers. The average conversion rate on...

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