Monthly Archives: October 2012

How Political Campaigns Target Donors

Posted on October 18, 2012 by Joel Whitaker

Some of the most sophisticated market targeting is done by major political campaigns whose objective is to maximize donations at minimal cost. ProPublica, the investigative journalism service, has an excellent article on how its done.  If you’re a marketer, it...

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Avoid Jumping Stories

Posted on October 18, 2012 by Joel Whitaker

The American Council on Science & Health publishes a daily e-mail newsletter of three to four stories.  It used to be that the stories appeared in full within the newsletter as delivered to readers. But in a recent design change,...

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Nearly Half of Consumers Bought From e-Mail in Last 6 Months

Posted on October 17, 2012 by Joel Whitaker

Forty-one percent of American adults surveyed by Harris Interactive have made a purchase in the past 6 months as a result of receiving an email from a retailer. The survey, which was commissioned by Listrack, also found that 97% of...

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Behind the SIPA-SIIA Merger

Posted on October 3, 2012 by Joel Whitaker

Having sold his company, Bob Brady took office as SIPA’s president knowing that SIPA might be nearing the end of its run. “I’d been watching it for the last 10-plus years,” he told The Newsletter on Newsletters.  The industry isn’t...

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Why SIPA Has to Close, According to SIPA

Posted on October 2, 2012 by Joel Whitaker

Merging the Specialized Information Publishers Association into the Software & Information Industries Association will bring SIPA members new muscle in two areas, SIAA President Ken Wasch said. For the first time, the association will have an active government relations program. ...

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