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Does Your Newsletter Have a Lasting Story?
By Jim Signorelli By the late 1960s, Xerox had risen to become a highly successful global brand. Having a Xerox machine in the office became a necessity. Now, with a well-established name, they decided to cultivate other ambitions. Xerox wanted...
Posted in Publishing Strategies
Tagged Apple, branding, Chiquita, Country Time Lemonade, Jim Signorell, Virgin, Xerox
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