Guest post by Laura Ries, president of Ries & Ries It sure looks like it. Most of the recent marketing successes are visual successes, not verbal ones. Here are 10 examples from my recent book, Visual Hammer. 1. The lime. Until…
Daily newspapers — especially big daily newspapers — are searching for solutions to their economic crisis. The latest to announce forthcoming changes is the Cincinnati Enquirer.
It’s going to adopt a tabloid-size format of 10 1/2 inches wide by 14 2/3 inches tall. The Enquirer’s publisher insists that it will contain the same amount of news.
We’ve argued repeatedly that major newspapers made a mistake in the way they handled the internet.
First, they drank the Kool-Aid that internet advertising revenue would make online editions profitable. It didn’t for a number of reasons, which I won’t go into here.
Now they are mindlessly adopting paywalls. The question is: Why? What is the business purpose?
If the business purpose is to get local people to subscribe to the local paper, that’s fine — although I don’t believe that any newspaper has a way to distinguish between the local reader and the reader halfway around the world.
If, however, the objective is to gain enough revenue from online subscriptions to offset lost revenue on the print edition, I’m certain that is doomed to failure, too.
That’s one reason why The Washington Post will never adopt a paywall, according to its
Great coaches take into consideration an athlete’s talent and heart when they’re building a team, but they consider group dynamics, too, says entrepreneur J. Allan McCarthy.
“It’s not just a matter of getting the fastest, strongest and smartest players on your side,”
When it comes to how people consume various forms of media, habits play a crucial role.
That’s why it’s especially disturbing to see daily newspapers dropping publication on one day or the other. The latest to do this is the Anniston Star, which has decided to eliminate
The U. S. Supreme Court got it right more than a quarter-century ago, when it agreed with Quill Corp. there needs to be a physical presence for a business to have to collect sales taxes for a state.
The court’s decision was obviously correct on a moral basis. Companies should support the communities in which they operate. Likewise, companies have no obligation to support
I’ve always thought that newspaper publishers made a terrible mistake when they voluntarily sold or traded their local radio and TV operations back in the 1970s.
The theory, of course, advanced by liberals was that the ownership of a radio or TV station by a newspaper created some sort of a monopoly. Except in perhaps the smallest markets, it did no such thing — at least on the broadcasting side of the business.
What it did do, however, was create a way to constantly imprint the newspaper brand into
Whether it’s a high-profile trial or part of a daily beat, journalists are in a better position to understand and protect access to courtrooms and trial documents if they know their rights. An upcoming Reporters Committee for Freedom of the…
This year’s Specialized Information Publishers Association conference in Washington promises to be another great value for publishers and their marketers. It starts Sunday, May 20, and runs through Tuesday. It’s not to late to register. You can access more information…
New York Times Magazine this Sunday will feature a fascinating profile of financial blogger Joe Wiesenthal. Given that blogs are the electronic grandchildren of traditional print newsletters, we thought you’d enjoy reading it. A comment: One of the attractions of…
