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Author Archives: Joel Whitaker
SIPA to Merge with Software & Information Industry Association
Specialized Information Publishers Association, which began its life in the late 1970s as the Newsletter Association and later became the Newsletter Publishers Association, is merging with the Software & Information Industry Association after the financially challenged organization lost its executive...
Posted in Uncategorized
Tagged Newsletter Association, SIIA
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Closing the Sale – A Realistic Perspective
By Dave Kahle There is not a salesperson in existence who hasn’t repeatedly heard of the need to “close the sale.” Every new sales manager must view the process of encouraging his/her sales force to “close the sale” as an...
Posted in Selling
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The 4 Things You Have to Get Right in Business
By Michael Menard Most organizations know that in order to grow and be an industry leader, they have to continually innovate and undertake key projects that lead to growth. Unfortunately, many companies do so in a haphazard or non-strategic way....
Posted in Publishing Strategies
Tagged growth, strategy
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Six Ways Not to Be Boring in Your Writing
Avoid dense writing. Vary length of paragraphs. Avoid too much background. Think short. Less is usually better. Avoid long quotes. Vary your styles for telling stories. Rick Dunham, Washington bureau chief of the Houston Chronicle,likes lists, but warns that if all...
Posted in Writing
Tagged Houston Chronicle, Rick Dunham
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Does Your Newsletter Have a Lasting Story?
By Jim Signorelli By the late 1960s, Xerox had risen to become a highly successful global brand. Having a Xerox machine in the office became a necessity. Now, with a well-established name, they decided to cultivate other ambitions. Xerox wanted...
Posted in Publishing Strategies
Tagged Apple, branding, Chiquita, Country Time Lemonade, Jim Signorell, Virgin, Xerox
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Time to Put Your Writing on a Diet?
"I learned more about writing when I worked for BusinessWeek than anywhere else, because when you write for a weekly, you try to pack as much into limited space as you can," says Rick Dunham, Washington bureau chief of the Houston Chronicle.
That's equally true about writing for newsletters. Readers want short, to-the-point information they can put to use, not long, academic dissertations.
There are solid reasons to write tight, Dunham says. They include:
Posted in Writing
Tagged BusinessWeek, Houston Chronicle, news, newsletters, plain english, Rick Dunham, Roy Peter Clark, Strunk & White, The Wall Street Journal, writing
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Q&A: How to Get Prospects to Call Back After Leaving a Voice Mail
By Dave Kahle Q. We use the phone for keeping contact with many accounts. I also use it for cold calling phone prospects. Any hints on how to entice prospects to call back, since over 60% of calls are answered...
Posted in Selling
Tagged call backs, Dave Kahle, selling, voicemail
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How Writing for the Web Is Different
Writing for web is different, says Rick Dunham, who writes the daily “Texas on the Potomac” blog for the Houston Chronicle. Web writing can be like newsletter writing — edgier, but it shouldn’t...
Posted in Web, Writing
Tagged Google Search, Google+, headlines, Houston Chronicle, Rick Dunham, Texas on the Potomac
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Protecting Your E-Mail
I got a note from a college classmate today apologizing for some email begging for cash. The email wasn’t from him, the classmate said, adding his e-mail account at Yahoo! had been compromised. I asked how this happened. Here’s his...
Now’s the Time to Boost Your Business with High-Performing Teams
The most successful newsletter publishers long ago discovered the value of teams, and Wake Forest University’s Evelyn Williams says this is actually the time of year to create high performing teams “Late summer is a great time to come back...
Posted in Publishing Strategies
Tagged team building, Wake Forest University
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