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Author Archives: Joel Whitaker
The Cost of Shipping Through the UPS Store
I suppose most readers have access to UPS through their work, including pickup services. But my daughter today (12/22) decided to send a couple of packages to friends in New...
Posted in Selling
Tagged Post Office, U.S. Postal Service, ups, UPS Store
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What Every Sales Person Should Know About the Language of Deal Making
By Tom Searcy and Henry DeVries Authors of How to Close A Deal Like Warren Buffet: Lessons from the World’s Greatest Dealmaker. Warren Buffett, the world’s greatest dealmaker, has two rules when making big deals: “Rule No. 1: Never lose...
Posted in Selling
Tagged deal, Henry DeVries, selling, Tom Searcy
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The Best Business Book Ever for Newsletter Publishers . . .
. . . is Turnaround: Crisis, Leadership and the Olympics by Mitt Romney. It’s inside story of how he turned the Salt Lake City Olympics from a scandal-ridden business and political disaster into perhaps the most successful Winter Olympics ever....
Posted in Leadership
Tagged Leadership, Mitt Romney, Salt Lake City Olympics, turnaround, Winter Olympics
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What’s a Good Conversion Rate on Google?
Interesting study this morning looks at conversion rates for Google AdSense and Google Ad Display. In Q3 2012, the average conversion rate on AdWords for the search network was 5.63% across all industries and advertisers. The average conversion rate on...
Posted in Uncategorized
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How Political Campaigns Target Donors
Some of the most sophisticated market targeting is done by major political campaigns whose objective is to maximize donations at minimal cost. ProPublica, the investigative journalism service, has an excellent article on how its done. If you’re a marketer, it...
Posted in Publishing Strategies, Selling
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Avoid Jumping Stories
The American Council on Science & Health publishes a daily e-mail newsletter of three to four stories. It used to be that the stories appeared in full within the newsletter as delivered to readers. But in a recent design change,...
Posted in Publishing Strategies, Writing
Tagged American Council on Science & Health, digests, editing, newsletter
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Nearly Half of Consumers Bought From e-Mail in Last 6 Months
Forty-one percent of American adults surveyed by Harris Interactive have made a purchase in the past 6 months as a result of receiving an email from a retailer. The survey, which was commissioned by Listrack, also found that 97% of...
Posted in Publishing Strategies, Selling, Web
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Behind the SIPA-SIIA Merger
Having sold his company, Bob Brady took office as SIPA’s president knowing that SIPA might be nearing the end of its run. “I’d been watching it for the last 10-plus years,” he told The Newsletter on Newsletters. The industry isn’t...
Posted in Publishing Strategies, Selling
Tagged Bob Brady, Capitol Publications, Howard Penn Hudson, New York Times, Newsletter on Newsletters, Phillips Publishing, SIAA, SIPA, Software & Information Industry Association, Specialized information Publishers Association, Tom Phillips, UCG, Wall Street Journal
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Why SIPA Has to Close, According to SIPA
Merging the Specialized Information Publishers Association into the Software & Information Industries Association will bring SIPA members new muscle in two areas, SIAA President Ken Wasch said. For the first time, the association will have an active government relations program. ...
Posted in Publishing Strategies
Tagged Bob Brady, Ken Wasch, Newsletter Association, Patti Wysocki, SIIA, SIPA, Software & Information Industries Assocition, Specialized information Publishers Association
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Dealing with Abusive Customers
By Dave Kahle Q. How would you suggest I respond when a customer gets abusive and uses profanity with me? A. That’s a difficult call. I have had only a couple of these experiences in my career. Let me...
Posted in Selling
Tagged customers, Dave Kahle, sales
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